Today is the start of Black History Month. Every February, we honor Black contributions, sacrifices, rich cultural heritage, and adversities. It’s an opportunity to uplift Black empowerment. It’s an opportunity to celebrate Black achievements. It’s an opportunity to tell the true history. And it’s an opportunity to acknowledge the legacies of strength—and continued struggles—against racism. Because systemic racism still runs deep. It’s no secret that past (and present) protests shed light on our country’s unfinished work. Justice and liberation for Black America remains. In light of this month’s significance, I’m sharing how to support black-owned businesses.
uplift black entrepreneurs and creators
Now more than ever, it’s time to support, uplift, and celebrate Black-owned businesses. It’s a chance to collectively put our dollars into BIPOC communities—a crucial part of amplifying melanated entrepreneurs. And while I realize becoming anti-racist takes dedicated time and consistent perseverance, start small. Buy from Black-owned companies. Read Black literature. Follow these Black wellness experts. Together, and with persistence, we can make a difference: end small business oppression, close the racial wealth, strengthen local communities, help foster job creation, and encourage economic vitality.
how to support black-owned businesses
For Juneteenth, I curated a list of 12 Black companies—home goods, beauty, art, and jewelry—creating beautiful, quality products. To this day, these are some of my go-to businesses to support. However, there are also many free and economical options to support Black History Month. For example, take a look at the Fifteen Percent Pledge, which calls on major retailers to commit a minimum of 15% of their shelf space to Black-owned businesses. Signing the petition takes less than 30 seconds. For teachers and educators, see here. And for low-cost options to show your support, see here. Last but not least, this free daily newsletter is chock-full of educational, inspiring information.